How to Improve Email Click-Through Rate? 13 Foolproof Tips
How to Improve Email Click-Through Rate? 13 Foolproof Tips
Blog Article
At first glance, it can be easy to assume that improving your email click-through rate comes down to simply writing great subject lines and crafting engaging content.
However, several other factors can influence how well your emails perform, including things like using personalized greetings, sending emails at optimal times, and optimizing for mobile devices.
To start improving your click-through rate, you should begin by taking a deeper look at what email click-through rate is and how to calculate it.
What Is Email Click-Through Rate?
Email click-through rate is defined as the percentage of people who clicked on a hyperlink, CTA, or image within a specific email.
Basically, it is one of the most crucial Italy Email Database email marketing metrics that measures the overall engagement of your email marketing campaigns.
How to Calculate Email Click-Through Rate?
To calculate the email click-through rate, divide the number of people who clicked on your email by the total number of emails delivered. Then you can multiply this by 100 to get a percentage.
Here’s what the formula looks like:
Formula to calculate email click-through rate.
What Is a Good Email Click-Through Rate?
A good email click-through rate should be somewhere between 2-5%, depending on the type of business you are in.
And if your CTR is higher, give yourself a pat on the back, as your email campaigns are doing great. However, there’s always room for improvement, and you shouldn’t just sit back and relax.
How to Improve Email Click-Through Rate Effectively?
Now you’ve got an idea of what email CTR is, let’s see how you can improve this by following the below tips.
1. Segment your email list
No email list is a monolith. Hence, dividing your email list into subgroups based on specific audience characteristics can help Purchase Email Leads increase your CTR. After all, you’re sending relevant content to your subscribers that talks about their particular problems and needs, and they’ll definitely respond.
To begin with, you can split your email list on the basis of your subscribers’ state of residence, a past purchase, or an activity they carried out on your website.
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